.jpg)
ABOUT MEASURE L
What is Measure L?
Measure L is on the November 3, 2026 ballot in Santa Rosa. It would reauthorize the existing half cent Measure Q sales tax at an updated 1 cent rate. It is a general-purpose local tax estimated by the City to generate about $46 million annually.
WHAT A YES ON L VOTE SUPPORTS
Investing in a Safer, Stronger Santa Rosa
Measure L helps fund essential city services that keep our community safe.
Fire & 911 Emergency Response
Support our first responders during disasters and emergencies while keeping all our fire stations open.
Why we need Measure L:
To maintain existing fire and 911 emergency response times, and fully staff the new fire station in Roseland.
Without Measure L:
Brown outs, or temporary closures of city fire stations is imminent.
Community Safety
Support community safety and crime prevention.
Why we need Measure L:
To preserve and improve public safety services in our schools and neighborhoods.
Without Measure L:
Police officer layoffs are likely to bring staffing to the lowest level since the 1980’s, ending the gang crimes team and other special units in the department.
Streets & Potholes
Repair and maintain streets and sidewalks while sealing cracks and filling potholes.
Why we need Measure L:
To improve the conditions of our streets and sidewalks, improving pavement condition index (PCI) scores citywide.
Without Measure L:
General Fund allocations to roads will decline, leading to fewer repairs and worsening street conditions.
Budget Stabilization
Help Santa Rosa stabilize city finances and reduce long-term unfunded liabilities.
Why we need Measure L:
Put Santa Rosa on a pathway to solve the budget issue, invest in our neighborhoods, and reduce unfunded liabilities.
Without Measure L:
Cuts to public safety and community infrastructure while damaging the city’s credit rating, increasing borrowing costs and making the fiscal crisis worse.